Storytelling in organizations laurence prusak katalina groh stephen denning john seely brown on amazoncom free shipping on qualifying offers this book is the story of how four busy executives from different backgrounds and different perspectives. The springboard text only 1st first edition s denning s denning on amazoncom free shipping on qualifying offers the springboard how storytelling ignites action in knowledge era organizations kmci press paperbackstephen denning author. The idea of organizations using storytelling to make sense of themselves and their environment has generated a lot of excitement written by the leading scholar in this field storytelling organization explores how narrative and storytelling is an important part of an organizations strategy development and learning processes with excellent examples from nike mcdonalds and disney . Storytelling in organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking this case has not been made before the tone of the book is also unique. This book is the story of how four busy executives from different backgrounds and perspectives were surprised to find themselves converging on the idea of narrative as a valuable lens for understanding and managing organizations the authors describe
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